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EU: European Data Protection Supervisor: EDPS calls on the European Commission to ensure that safeguards for online behavioural advertising are respected
01 July 2011
EU: European Data Protection Supervisor:
EDPS calls on the European Commission to ensure that safeguards for online behavioural advertising are respected (Press Release, pdf) and Speech:
"Do not track or right on track? – The privacy implications of online behavioural advertising" (pdf):
"
Peter Hustinx, EDPS, said: “Systematic tracking and tracing of consumer behaviour online is a highly intrusive practice and is now rightly subject to more stringent requirements. Although initiatives for increased transparency and consumer control in the online environment are most welcome, this should not result in a limitation of consumer rights. The European Commission should avoid any ambiguity as to its determination in making sure that these rights are delivered in the European Union.”