What Happens to the Data Collected On Us While We Sleep

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"With the quantified self trend in vogue and wearables escalating, an alarming amount of users’ biometric data is being generated and collected, and there’s next to no oversight preventing it from winding up in the hands of data brokers and advertisers getting rich off your personal information.

We already know that the major data brokers like Acxiom and Experian collect thousands of pieces of information on nearly every US consumer to paint a detailed personality picture, by tracking the websites we visit and the things we search for and buy. These companies often know sensitive things like our sexual preference or what illnesses we have."


See the full text: What Happens to the Data Collected On Us While We Sleep (Motherboard, link)

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